Boomerang is getting new original programming for the first time.
In a multi-series deal between Turner Broadcasting and Warner Bros, the Turner Broadcasting channel Boomerang will get new fall series featuring old favorites Bugs Bunny and Scooby-Doo. The agreement is the first time original content has been developed exclusively for Boomerang, the Cartoon Network spinoff, according to Deadline.
The deal includes over 400 half-hours of programming from Warner Bros. Animation. New series with old cartoon favorites include Wabbit – A Looney Tunes Production and Be Cool Scooby-Doo! along with a new show based on a best selling children’s book Bunniculais. Wabbit – A Looney Tunes Production will have all-new shorts following Bugs Bunny facing off against classic characters like Yosemite Sam and Wile E. Coyote and some new ones, according to the press release.
Be Cool Scooby-Doo! will feature the Scooby gang solving new mysteries as well as their own personal problems in a modern twist of the classic series. Bunniculais will follow the adventures of the vampire rabbit Bunnicula who feeds on the juice of vegetables to get his supernatural powers, according to the press release. All three new series will premiere on Boomerang this fall.
The agreement also extends Boomerangs access to the classic animation portfolio of Hanna-Barbera, MGM and Warner Bros. Animation collection. The deal includes a total of 3,500 titles, with shows like Tom And Jerry, Looney Tunes and Scooby-Doo! This comes after the channel was rebranded last fall. Boomerang is now an all-animated kids network that features classic and contemporary family friendly cartoons, according to The Wrap.
“Turner Broadcasting has a very strong kids and family business around the world and our exciting new partnership with Warner Bros. presents a number of new opportunities that will help strategically grow the Boomerang brand,” said Christina Miller, President and General Manager of Cartoon Network, Adult Swim, and Boomerang in the press release.
Sam Register, President of Warner Bros. Animation and Warner Digital Series, added, “With the television landscape becoming more and more crowded, we are extremely fortunate to have one of the largest animation libraries, with some of the world’s most iconic and revered characters, and to be embarking on this important new partnership with Turner and Boomerang. This deal presents an exciting creative opportunity to explore this vast collection, to develop new and compelling programming based on these beloved characters, and to introduce them to new generations of families.”