Shea Serrano (Primo, Football U) has announced the creation of his new show, a reggaeton comedy series called Neon. The show will be a Netflix production and will stream on the popular platform once it’s ready, according to The Hollywood Reporter,
Netflix has handed out an eight-episode series order for the series. It was also announced that Max Searle (Lady Dynamite, Dave) will be the showrunner.
The show stars Tyler Dean Flores (The Falcon and the Winter Soldier, Reefa) as Santi, a developing reggaeton artist who hopes to become the most famous reggaeton singer in the world, all with the help of his friends Ness played by Emma Ferrerira (Learn to Swim, Transplant), Felix played by Jordan Mendoza (ZIWE, Maurice on Mars), and A&R rep Mia played by Courtney Taylor (Single & Anxious, Abbott Elementary).
According to The Hollywood Reporter, Serrano and Searle will also serve as executive producers for the series. The SB Projects team of Scooter Braun (The Giver, Dave), James Shin (Dave, Unidentified with Demi Lovato), and Scott Manson (Justin Bieber: Our World) will also executive produce with Kyle Vinuya (All the Way, Minority Report) serving as a co-executive producer. Mendoza (Cry Battle, Every Damn Day), who plays Felix, will also serve as a consulting producer.
Neon is Serrano’s second scripted series in the works. He is also involved with the Freevee comedy Primo with the help of Mike Schur (The Good Place). Currently, Serrano is working as a staff writer at The Ringer where he is also the co-host of the podcast No Skips.
The series Neon revolves around three friends who move to Miami from a small town in Florida with the hopes of becoming famous in the world of reggaeton. The show chronicles their big dreams as well as the harsh comic realities, like not having enough money for rent, that accompany attempting to make it in the music industry.
Reggaeton is a Latin American music genre that was born in Panama in the early 2000s. The genre got popular in Latin America and the rest of the world with Puerto Rican artist Daddy Yankee and his hit song “Gasolina.” In the last decades, the genre has gained popularity outside the continent of America with songs like “Despacito” by Luis Fonsi and with artists like Karol G, J Balvin, Maluma, and in particular with Bad Bunny who is making history with his music.