15.70% of Netflix subscribers tuned into the first episode of House of Card’s second season.
Reported exclusively by Variety, Netflix released the second season of the series on Friday and received a far better sampling than the first season. Last season, only 2% of subscribers watched at least one episode during the course of a weekend. Procera Networks, a broadband technology firm, make these percentages possible. There was an increase of subscribers watching the second episode with 16.10%. This is likely because Procera did not start recording viewership until eight hours after the series was released and many may have already seen the first episode.
15.70% of Netflix subscribers watched the first episode during a six to eight hour period, this number comes from one particular Internet service (Procera cannot reveal their clients). This is a large increase from last season’s 2% of subscribers watching at least one episode of the series on a particular weekend.
Procera is not an official ratings number but the information released by the company could help get a better understanding on total viewers. Netflix does not release viewing numbers and Nielsen Media does not currently track streaming service.
Netflix users did not stop watching after one episode and Variety breaks down how the first five episodes of the series fared. Netflix ended with 31.7 million US subscribers for the fourth quarter in 2013.
- Episode 01 15.70%
- Episode 02 16.10%
- Episode 03 10.60%
- Episode 04 8.60%
- Episode 05 3.60%
- Episode 06 0.90%
- Episode 07 0.60%
- Episode 08 0.30%
- Episode 09 0.20%
- Episode 10 0.20%
- Episode 11 0.10%
- Episode 12 0.00%
- Episode 13 0.00%