Netflix signed a multiyear deal with South Korean media company JTBC, which will be distributing Korean TV shows. According to Deadline, this partnership will allow Netflix to stream prime time TV drama programs from JTBC across the world, in over 190 countries, and it will open possibilities in developing and airing JTBC’s dramas on a global scale. It will also serve in maximizing JTBC’s new series.
The deal brings JTBC and Netflix closer together in their mutually beneficial relationship, a committed relationship that began in April 2017, with the two companies still thriving under the arrangement. In the company’s initial international licensing agreement, Netflix had access to over 600 hours of JTBC programming and unscripted TV shows. Since this partnership JTBC has found tremendous success on Netflix’s platform. Some of its JTBC shows include Sky Castle, Something In The Rain, Life, and My Country The New Age.
The new deal maintains Netflix’s partnership with JTBC which continues drawing a diverse set of eyes to the product. It cultivates the already existing interest in Korean culture, buffers Netflix’s library while adding more depth to its content. Netflix also signed a distribution deal with Korean media outlet CJ ENM. Netflix also ordered several new Korean original titles. According to Deadline, it ordered The School Nurse, My Holo Love, Park Narae: Glamor Warning, and the second season of Kingdom. This could also give Netflix its edge in the streaming wars. Although Disney+ has been gaining momentum and seems to be what everyone’s talking about, Netflix still has a diverse international catalog that keeps growing as it continues collaborating with foreign industries such as JTBC. It’s also a healthy reminder of the reach the brand has around the globe, and the things the streaming giant is willing to do to stretch its reach even further.