![](data:image/svg+xml;charset=utf-8,<svg height="770px" width="770px" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
In a significant shift within the television landscape, YouTube reaches major achievement with having ranked top on the newly released Nielsen’s February 2025 Media Distributor Gauge. According to Deadline, the highly renowned digital giant had reached an outstanding record percentage of 11.6% in all TV viewing in February, surpassing other platforms such as Disney and Fox. This outstanding surge showcases the platform’s success in attracting viewers worldwide with its vast array of content.
According to Deadline, there have been numerous factors that have helped the platform reach that milestone. Currently, YouTube is ahead of the game by the smallest margin of 1.6% ahead of Disney, and this percentage will either increase or decrease within the future years.Viewership of adults of 65 and above has nearly doubled and rises to an incredible 96%, and similarly, the percentage of younger kids’ views has also increased. This number shows the growing dominance that streaming has in the modern television landscape.
According to Deadline, Disney has held the position for all of January but now lands in second place. This shift does show how quickly the digital and televised landscape is changing. Although with the position announced, the entertainment and technology industry is always evolving, and streaming platforms are constantly adding new functions to offer a better experience for their viewers.
According to Deadline, YouTube was not the only platform that has gained a boost, as Fox benefited from a 3% increase after the Super Bowl. Viewers will also see how the channels at the bottom of the list, such as AMC Network and Hallmark, plan on increasing their viewer revenue to get out of the technological gutter.
This development signifies a pivotal moment in the entertainment industry, where digital platforms like YouTube are reshaping the very definition of television. As streaming and online platforms continue to gain momentum, traditional television distributors will need to adapt to remain competitive.
