Deadline reports that Peacock’s ad-free subscription, Premium Plus, will be available as a subscription for Roku users. This is a result of a new deal between Roku and NBCUniversal.
In addition to being ad-free, Peacock’s Premium Plus allows users to download content for offline viewing and offers local TV stations via geo-targeting similar to YouTubeTV. The price is $16.99 per month or $169.99 a year, and begins in the next few weeks.
The companies have worked together in the past, making a deal with an NBC Olympics hub for the Paris 2024 Summer Games. They also made a hub for Roku customers centered on the Milan Cortina Winter Olympics. Both companies saw mild success from the collaboration.
In addition to this venture, NBCU also made deals to secure more channels for Peacock on Amazon Prime Video Channels, as well as YouTube PrimeTime Channels, which will start in the weeks to come.
Roku’s Premium Subscriptions hub works across the platform for the U.S. and Mexico, reaching millions of users. According to the company, they have surpassed 100 million global households. The company’s various SVOD offerings are accessible via a single login. This streamlines management of subscriptions and payments for a better experience.
For 2025, Peacock tallied 44 million subscribers after adding three million streamers in the fourth quarter of the year. It saw great gains with the addition of NBA games especially during “Legendary February.” By the start of the month, Peacock and NBCU featured some of the year’s largest live-sports events with the Super Bowl, Milan Winter Olympics, and the NBA All-Star Game.
his Thursday, Comcast will provide updated numbers for Peacock during its first-quarters earnings call. Roku will report this information April 30.