The owls are not what they seem, and neither are Twin Peaks‘ ratings. The Showtime revival of the beloved cult classic David Lynch and Mark Frost series saw modest ratings for its two-episode premiere last Sunday, but drew in a record number of subscribers to Showtime streaming services Showtime Anytime and Showtime On Demand, Deadline reports. Twin Peaks‘ season 3 premiere drew in a Live+3 audience of 619,000 viewers compared to 1.7 million viewers from streaming and on demand, marking Showtime’s biggest weekend of signups ever. The season 3 premiere also has the highest percentage of streaming viewership for a Showtime original series, and the most viewers for an original series debut.
“In the world that we live in now, offering original programming that attracts new subscribers is our primary business objective,” said Showtime Networks President and CEO David Nevins. “By that standard, the Twin Peaks premiere is the biggest single-night driver we’ve ever had.”
The roll-out of Twin Peaks has been slightly unorthodox following a welcome lack of straightforward trailers and marketing. Parts 1 and 2 of Twin Peaks season 3 premiered last Sunday, with parts 3 and 4 being made available on Showtime Anytime and On Demand immediately after. Parts 3 and 4 will air back-to-back on Showtime on Sunday, May 28th. Showtime will air one episode per week for the remainder of the 18 episodes.