AMC’s The Walking Dead beat NBC’s Olympic coverage a second time in key demographics.
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According to The Hollywood Reporter, the second episode of The Walking Dead’s midseason run pulled in an average of 8.7 million viewers for key demographics for adults 18-49. While it was down from the midseason premiere of 10.4 million, it was still enough to beat out NBC’s Sochi coverage.
The series had 13.3 million viewers at the 9 p.m. time slot and The Winter Games surpassed them with an average of 21.3 million viewers.
The Walking Dead did not just go against the Olympics; this time they also faced the NBA All-Star Game. The Talking Dead pulled in an average of 4.8 million viewers and 3.1 million in the key demographic for adults 18.49.
