According to Screenrant, after the recent ending of the second season of the renowned fantasy series The Rings Of Power, which has garnered over 55 million views and was placed in the top five original series produced by Prime Video, it is unclear how it will affect the minutes watched and viewer retention. However, data shows that the series is on its way to season three. Jennifer Salke, CEO of Amazon Studios, addressed the show’s future, which can be read below..
“Obviously [The Rings of Power season two had] very different marketing levels and all of that [to Season 1]. But that being said, over 55 million people at this point have engaged since season two launched. And if you look at the long-term trajectory, which is how this company looks at an asset like that, this is a long-term investment in that franchise. […] There’s well over 150 million viewers watching and engaging with the show. So I feel really good. I think we all do.”
Salke continued, “[Regarding if there will be any change to Amazon’s 50-episode commitment] I don’t think so. [That] commitment is never the thing that’s driving what we’re doing. We’ll continue to make the show as long as we see global customers loving it and watching it to the point where — it is a business. Obviously, we need a large amount of people showing up. And there are a large amount of people, so there’s no debate about whether or not the show will continue.”