NBCU and Virgin Galactic founder Richard Branson has announced an exclusive partnership to televise the first commercial flight to space.

Richard Branson

The Virgin Founder and his children Sam and Holly will take a flight to space on the SpaceShipTwo rocket plane from New Mexico’s Spaceport America. The development of the journey will be tracked on television during a special edition of NBC’s TODAY Show next August, said Sharon Scott, president and general manager of Peacock Productions. The program will be hosted by Matt Lauer and Savannah Guthrie.

“They are hoping for August, but it’s completely engineering-driven,” Scott told NBC News in advance of Friday’s announcement on TODAY. “There’s no guarantee for that. August is the desire.”

Peacock Productions will chronicle Branson’s journey across various NBCU properties, including CNBC, MSNBC, NBCNews.com, Syfy, and The Weather Channel, among others.