In a move aimed at enhancing its streaming offerings, Comcast has unveiled the Xfinity StreamSaver bundle, which packages Apple TV+, Netflix and Peacock for a starting price of $15 per month. According to Deadline, the new bundle will be available to Xfinity broadband customers starting next week, promising significant savings for subscribers.
According to Deadline, the CEO of Connectivity and Platforms at Comcast, Dave Watson announced during Wall Street conference. Following Watson’s presentation, Comcast issued a press release to provide further details. Deadline notes that the company highlighted the StreamSaver bundle will save customers nearly $100 annually, making it an attractive option for those seeking comprehensive streaming services at a reduced cost.
Unlike some competitors, Comcast’s StreamSaver bundle reflects a strategy similar to those traditionally used by telcos like T-Mobile and Verizon, which have long offered promotional bundles through partnerships with various streaming providers. However, according to Deadline, Comcast distinguishes itself by being a significant player in the streaming market, particularly with its own NBCUniversal’s Peacock, launched in 2020. A notable inclusion in the StreamSaver bundle is Netflix, although only its ad-supported tier will be available to subscribers.
As per Deadline, Watson stated, “StreamSaver is a home run for consumers who want top-tier entertainment and live sports, and for our world-class partners Peacock, Netflix, and Apple who benefit from the reach and depth of our entertainment platforms and Xfinity’s marketing engine.” “StreamSaver also reinforces the value of our broadband products, offering customers new ways to save money on streaming entertainment via the nation’s best and most reliable network in and out of the home.”
According to Deadline, the StreamSaver bundle is part of Comcast’s ongoing efforts to innovate and adapt to the evolving media landscape. By providing an affordable and comprehensive streaming package, Comcast aims to strengthen its position in the competitive streaming market and enhance the value proposition of its broadband services.