Deadline has announced the 2013 American Latino Media Arts will air live on MSNBC due to a partnership between NCLR (National Council of La Raza) and Comcast NBCUniversal.

The ALMA Awards will air Friday, September 27 at 10:00 p.m. ET/7:00 p.m. PT. In addition to MSNBC the awards will be televised on mun2, mun2.tv and telemundo.com. September happens to be National Hispanic Heritage Month, giving the awards even more importance.

According to Deadline, the ALMA Awards will “celebrate the contributions of Latinos in the entertainment industry with a look back at this year’s outstanding achievements; tributes to career excellence, outstanding causes and philanthropy; and inspiring music performances and acts.”

MSNBC will also air a one-hour news special that will cover issues affecting the Latino community, including immigration reform and education. The special will pay tribute to those involved with strengthening their community. Extra behind-the-scenes footage and celebrity interviews will be available online.

Deadline reports this awards show is the “only nationally televised prime-time English-language program celebrating Latino contributions to entertainment and media.”