Streaming platform Netflix’s executives are reportedly considering new directions after encountering downwards trends in engagement, reports The Streamable. The platform is considering offering bundle partnerships with other subscription services, launching streaming channels, and further diversifying its content offerings.

This isn’t too out of the realm of possibility, as Netflix added live programming for their France users back in June, allowing them to stream programs from major French commercial television network TF1. Via The Streamable, Netflix has also taken to adapting some similar platform strategies to motivate viewership – akin to YouTube, Netflix will debut a selection of videos from digital media brands (e.g., Condé Nast, Buzzfeed, Hearst Magazines, and more) to all subscription tiers in August. With the addition of vertical video, video podcasts, and digital brand streaming, Netflix is no stranger to the idea of expanding. 

Via The Wall Street Journal and The Streamable, declining viewer engagement has motivated Netflix to seek ways of combatting the issue ahead of the curve:

Primarily, Netflix is reportedly discussing adding “live” channels that would ideally stream content 24/7. Though, this wouldn’t be live streaming or anything like television simulcast; the channels would be concentrated on shows/franchises or genres. These channels are often a core figure of most existing free ad-supported streaming TV (a.k.a. FAST) platforms, and other on-demand streamers have also joined the wave prior. Namely, reports The Streamable, Disney+ started “Streams” in October 2024, rolling out multiple options in addition to the first debuted ABC News and Disney+ Playtime streams in early September that year.

There are also discussions on bundling Netflix with other subscription services. Peacock is highlighted as a target by Netflix for bundle opportunities, which would mean that the streamer would sell bundled services as additional subscriptions through its app.

While these moves may seem hasty, it’s only suiting for the fast-evolving Netflix to meet its customers where they are. In their quest to offer the best quality on-demand entertainment, Netflix has had to expand its content offerings to exceed expectations and keep viewers interested in what they’re paying for.