YouTube TV may introduce genre-based channel bundles alongside revised pricing options, according to Variety. The potential shift would move the live-TV streaming service away from its current all-inclusive subscription model and toward more flexible viewing tiers.

Variety reports that YouTube TV is exploring smaller, themed channel packages grouped by content type. Early considerations include bundles centered on sports and news programming, allowing subscribers to pay for specific categories rather than a single comprehensive lineup. The exploration reflects a broader industry trend toward customizable streaming offerings as consumer viewing habits continue to evolve.

According to Variety, discussions remain in the preliminary planning phase. No rollout timeline or finalized pricing structure has been announced. Still, the consideration of genre-based tiers signals an effort to balance affordability with access to high-demand live programming.

Variety notes that live sports remain a key driver of subscriber retention across streaming platforms. By bundling sports networks separately, YouTube TV could maintain premium pricing for those channels while potentially lowering base subscription costs. A similar model could apply to news programming, which continues to attract consistent real-time viewership.

Considering modular packages would represent a significant evolution from YouTube TV’s existing distribution model. Variety reports that the company is evaluating how targeted bundles could reshape subscriber access as it adapts to shifting licensing costs and carriage economics.

mxdwn has previously covered YouTube TV’s carriage negotiations, including the temporary blackout and the eventual return of ESPN and ABC, which underscored the importance of sports networks to the platform’s subscriber base. Additional coverage examined TelevisaUnivision channels rejoining the service following a renewed agreement, highlighting the balance between network partnerships and bundle pricing pressures.

While Variety emphasizes that no final decisions have been made, the exploration of genre-based channel groupings reflects YouTube TV’s continued effort to refine its subscription strategy. As competition intensifies across the live-TV streaming space, customizable package structures may play an increasingly central role in how audiences access premium broadcast content.