According to The Hollywood Reporter, the popular streaming service, YouTube TV which offers live TV channels and on-demand content with famous channels such as ESPN, Fox and NBC, has announced another price increase for its base plan. The newly increased plan will start at $82.99. As the demand for high-quality content and exclusive programming continues to soar, so does the cost of providing such services.

According to The Hollywood Reporter, the monthly rate increase plan is scheduled to start in January. An email was sent Thursday informing the existing subscribers of the future changes on the platform. This isn’t the first time YouTube TV has increased its fees. In recent years, the platform has implemented multiple price hikes, each time citing increased programming costs as the primary reason, with the previous change being back in March 2023.

The email via The Hollywood Reporter goes into further detail by stating, “We don’t make these decisions lightly, and we realize this has an impact on our members. We are committed to bringing you features that are changing the way we watch live TV, like unlimited DVR storage and multiview, and supporting YouTube TV’s breadth of content and vast on-demand library of movies and shows.”

Streaming platforms will add new features and exclusive content to remain effective throughout the coming years. However, balancing these efforts with sustainable pricing strategies is delicate. According to The Hollywood Reporter, as the streaming landscape continues to evolve, it remains to be seen how consumers will respond to these rising costs and whether they will decide to downgrade their plans in order to receive a more affordable one.

According to The Hollywood Reporter, newcomers can try the app for free for ten days, after which they will have to pay for services. YouTube TV also provides different packages and add-ons.