Warner Bros. Discovery has revealed that they are rebranding the children’s network from Boomerang to Cartoonito as a pay-tv option in Sweden, Denmark, Norway, Turkey, and the Middle East and North Africa, and it is the biggest commitment the studio has towards content for children 2-6.
Cartoonito will still be running classic cartoon content such as Tom & Jerry, Mr. Bean, and Masha and the Bear but will also debut newer content such as Thomas and Friends: All Engines Go and Lucas the Spider, along with much more brand-new content made for the network.
“Cartoonito is Warner Bros. Discovery’s biggest commitment to programming for children aged 2 to 6. Dedicated to fun, engaging, and culturally relevant storytelling, Cartoonito celebrates young kids in their unique, unfiltered glory — quirks and all! — and encourages them to learn, laugh, and draw outside the lines.” says Vanessa Brookman, senior VP of kids and family EMEA for Warner Bros. Discovery in a statement. “Cartoonito brings them together, while adding brand-new shows like Batwheels, Bugs Bunny Builders, and Interstellar Ella — just for starters — offering a wider variety of programs filled with new friends, trusted fun, and extraordinary adventures for the whole family to enjoy.”
Warner Bros is celebrating its 100th anniversary, and Cartoonito is another reason for the network to celebrate Brookman then continues, “We have lots to celebrate in this 100th year of Warners Bros, including the launch of our pre-school offering: Cartoonito across EMEA. Cartoonito offers a safe space dedicated to fun, engaging, and culturally relevant storytelling. Celebrating individuality and originality, Cartoonito is where kids and their families can enjoy trusted characters and friends, stories from leading voices, brand new original series, and a whole lot of laughter.”
Cartoonito will be available on September 4th as a pay TV channel across affiliate platforms in the region.