Max, the streaming service previously known as HBO Max, has officially started streaming across the sea. In a press release, Warner Bros. Discovery officially announced that the service is now live and available in countries such as Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden. 

CEO and President of Global Streaming & Games at Warner Bros. Discovery JB Perrette expressed his excitement about bringing Max further to new countries worldwide. In the press release, the CEO states, “Today is a significant milestone in the globalization of Max. We have a rich and storied history of delivering popular content for viewers across Europe from iconic brands like HBO, Discovery, Warner Bros., DC, Eurosport, TLC. It’s these powerful programming engines that set us apart for viewers who can rely on us for the very best content, whatever their mood, whatever the occasion. With launches in over half the global markets still ahead of us, this is just the beginning of the next chapter for this great storytelling company.”

With this, Gehard Zeier, the president of International at Warner Bros. Discovery also expressed her love for the streaming service and how exciting it is that Max is now more accessible than ever to the rest of the world. She states, “Whether it’s our blockbuster movies, unmissable TV dramas, larger than life entertainment shows or thrilling sports, Max delivers the ultimate viewing experience in Europe.  Our new and improved app offers enhanced personalisation making it easier and faster to watch your favorites from Warner Bros. Discovery. With three different plans, a Sports Add-On, expanded device compatibility, and hundreds of distribution partnerships with the biggest affiliates in the region, it’s never been simpler to watch world-class content.”

Max is a combination of HBO Max’s tv shows and movies, along with the documentaries and real-life entertainment and sports that come from Discovery. The combination of the two brings popular movies and films as well as can’t-miss sports events right into the comfort of a subscriber’s home. According to Warner Bros. Discovery, in every location that Max is available in Europe, it will be the singular place that will be streaming every single moment of the Paris 2024 Olympics. The Olympics are included in every subscription plan.