Nielsen is unveiling Twitter TV Ratings that will measure Twitter chatter about shows and the amount of people that chatter reaches, reports The New York Times.

Nielsen calls this Twitter chatter a “unique audience” and finds that people who see a post about a particuler show could be spurred to record or watch the episode later online. The New York Times points out that there were 1.2 million posts about the finale episode of Breaking Bad that reached over 9.3 million people. Nielsen also reports that over 70% of twitter posts about shows are posted during the program time.

The Nielsen Twitter TV Ratings may not be fully recognized by TV executives; however, Andrew Somosi, the chief executive with Nielsen tells The New York Times, “We feel this is going to be a credibility-building moment for the industry.”