Former President Barack Obama and first lady Michelle Obama have confirmed that they have a producing deal with Netflix.
Netflix’s Chief Content Officer Ted Sarandos gushed about the Obama’s in a statement saying, “Barack and Michelle Obama are among the world’s most respected and highly recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better. We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”
According to The Hollywood Reporter, Netflix has signed a multiyear contract to produce films and series with Barack and Michelle Obama. The power couple will produce a variety of content including scripted series, unscripted series, documentaries, docuseries and features under Higher Ground Productions.
This is the Obama’s first exciting project since they have moved out of the White House in 2017.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help share their experiences with a wider audience. That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share stories with the entire world,” Obama said in a statement.
Then Michelle put out her own statement saying, “Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and harts to others. Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
This is not the only deal the Obama’s have made lately, they just made a $65 million dollar book publishing deal with Penguin Random House for individual books.
Netflix and Barack both have huge social media reach with Netflix having 125 million Twitter followers and Obama having 103 million. The Obamas have also reached thousands of people though the Obama Foundation.
Are you excited to see what the Obamas will produce on Netflix?