The 63rd Annual Grammy Awards took place this past Sunday in Los Angeles. The bi coastal telecast used a host of measures implemented by the COVID-19 era including spaced out tables of the attending guest wearing masks. Some portions were broadcast outside while stage performances were socially distanced as well. All of the measures taken abided by CDC restrictions but unfortunately viewership took a steep dip compared to just 2020’s pre-pandemic broadcast.
CBS’ broadcast of music’s biggest night drew in 8.8 million viewers and only a 2.1 rating among adults 18-49, according to The Hollywood Reporter. Out of home viewing added to the initial numbers is expected to result in small bump in viewership.Right now, it translates to about half of the audience from 2020 which brought in 18.4 million viewers and a 5.4 in the key demo, according to THR.
Just last Sunday, CBS aired Oprah’s bombshell interview with Prince Harry and Megan Markle. As it turns out the Grammys viewership trailed behind that interview as well. Oprah’ interview special brought in 17.8 million viewers.
For the 2020-21 award season, the Grammys is the latest to experience the steep rating drop off. Among the award shows that experienced the trend of slipping ratings are last year’s Primetime Emmys, Golden Globes, CMA Awards, American Music Awards, and Academy Country Music Awards. However, the Grammys scores the second highest ratings out of the season thus far, according to THR.
Taylor Swift’s Folklore won album of the year, but the biggest headline from the night comes in the form of the one and only, Beyonce. With an accumulated 28 Grammy Awards won throughout her career Beyonce now holds the record for most Grammys held by a female artist in the organization’s history.