The escalating cost of the streaming industry hit another case of price increase. According to Deadline, HBO Max made an announcement that price surcharge will happen across all its ad-supported and ad-free plans subscription plans, effective immediately for new subscribers and existing members will be notified 30 days in advanced. This news comes from when when the services rebranded itself from Max to HBO Max.
According to Deadline, the basic plan with ads will rise up by one dollar, now at 10.99. The standard plan rises to $18.49 and the premium plan at $22.99.These price movements are is unlikely to be the final one, as viewers can anticipate future additional increases.
HBO Max isn’t alone with the price race, as other services such as Disney+, Netflix and Hulu are also doing it as well. Reported by Deadline, HBO’s parent company, Warner Bros. Discovery already garnered a staggering 125.7 million paying subscribers back on June 30th. Furthermore, WBD will begin calculating and reporting its third-quarter financials on November 6. WBD is also planning in splitting into two separate faction by next spring.
According to Deadline, the major price cost increasing is due to to many factors which includes content production and increased competition among streaming services. It remains to be seen whether this price increase will lead to new features being added to HBO Max that could assist both current and new viewers in navigating the service more easily.
Stated by Deadline, the company justified the hike by pointing to the platform’s high-quality, vast library of prestige and award winning shows, which includes The Last of Us, House of the Dragons, Peacemaker and Creature Commandos. Whatever the results of the price increase will be, one thing is for sure that HBO Max is determined to bring a great streaming to viewers worldwide and releasing series in various genres.