Showtime Network To Rebrand As Paramount+ With Showtime

Showtime‘s linear network is set to be rebranded on January 8, 2024 after four decades under the current moniker. According to Variety, the network will be renamed to Paramount+ with Showtime. Paramount Global had announced the rebrand earlier this year. The move would combine the originally separate platforms with Showtime originally being a six dollar bundle with Paramount+.

According to Variety, in lieu of the rebrand, linear Showtime channel and app subscribers won’t immediately have access to Paramount+. However, those who have already been paying the Paramount+ and Showtime bundle will have full access to in the rebranded application. Paramount+ With Showtime has been introduced as the ad-free streaming package this summer with plans to remove the Showtime streaming app at the end of 2023. A press release from Paramount Global called the rebrand “the first of its kind multiplatform brand that integrates streaming and linear content.” The company also announced a new promotional campaign to raise awareness of the merger to their subscribers.

Showtime originals are expected to be on schedule and available with the rebranding having no influence on the content. Fellow TravelersThe ChiThe CurseYellowjackets and Your Honor are all expected to on the rebranded app. Series premieres of The Woman in the WallA Gentleman in Moscow and George Clooney’s much anticipated The Department are expected to debut on the rebranded network. On the inverse, Showtime subscribers will get access to new Paramount+ original series Sexy Beast, the upcoming second season of video game adaptation Halo which will debut on the opening day of the rebrand. Showtime subscribers will also get older Paramount+ titles such as Mayor of Kingstown, Star Trek: Discovery and Wolf Pack. According to previous mxdwn post, three Showtime originals have been cancelled in wake of the  merger, Three WomenAmerican Gigoloand Let the Right One In. 

Information on cost and other bundles available have yet to be released.

 

Korey Frederick: Korey Frederick is a recent journalism graduate at the University of Iowa. He is a creative writer, editor and journalist. He was born and raised in Cedar Rapids, Iowa. His favorite movie is Raiders of the Lost Ark, his favorite TV shows are Buffy the Vampire Slayer and Smallville. He is a lover of rock and roll music with alternative music of the 80's, 90's and 2000's in specific.
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