According to The Hollywood Reporter, Prime Video is set to debut bundled offering that combines AMC+, Starz, MGM+, PBS Masterpiece, and BritBox. This will be the first time that the streamer will launch a bundle with five different services. The Service is set to cost $29.99 per month, which the streamer states will be a 39 percent discount compared to subscribing to each of the plans individually.
According to The Hollywood Reporter, these services, while not vast, are niche in their own ways. AMC+, for example, features the Anne Rice and Walking Dead universes among other programming. The Starz network has the Power and Outlander universes. BritBox and PBS Masterpiece both have British shows and MGM+ includes films and originals from its library as well as exclusive shows.
“Today marks a milestone for our customers, the launch of the first-ever five-service streaming bundle on Prime Video. Our subscriptions and bundles business continues to see incredible growth because we stay focused on delivering unmatched selection, value and convenience,” said Ryan Pirozzi, head of Prime Video Channels, U.S., via The Hollywood Reporter . “With AMC+, MGM+, BritBox, PBS Masterpiece, and STARZ together, Prime Video customers get the premium entertainment they love, all in one place.”
According to The Hollywood Reporter, Amazon Prime Video has, over a long career, established itself as a major force in the streaming industry, driven not only by its own content and vast library but also by its ability to bundle and distribute other streaming services in one location. HBO Max and Paramount+ are available through Prime Video, with sources indicating that these partnership deals play a major role in attracting and generating long-term subscribers. Prime Video has also explored creating new streaming bundles through its platform, although nearly all of these offerings have so far been limited to combinations of just two services.
The Hollywood Reporter reports that this new bundle showcases a vision of what is to come from bundling different services, and it could even lead to bundling larger services.