Amazon will be releasing Apple TV+ as an add-on for premium subscribers in the Prime Video app, Deadline reports. “During the Los Angeles Bloomberg Screentime event on Wednesday night, Mike Hopkins, Head of Prime Video & Amazon MGM Studios, announced that all Apple TV+ content will be available on the U.S. Prime Video app via a $9.99 monthly add-on.
According to Deadline, Prime Video premium subscribers will have access to all Apple streamer content, alongside sports events from Major League Soccer and Major League Baseball. Hopkins shared his thoughts on the announcement during the event.
“We’ve had a good partnership with Apple on a number of fronts…our companies do a lot of business together,” Hopkins said via Deadline. “I think what we what we offer channel partners is hundreds of millions of subscribers around the world that have access to their channels.”
According to Deadline, Apple TV+ is not one of the first add-ons for the streamer. Currently, over 100 add-on options are available for customers to purchase, as they allow viewers to see content without subscribing to different streamers. It’s all in one place: the Prime Video app, so users with laptops or cellphones can access their favorite content, with add-ons, anywhere they go.
But this isn’t the first merger with streaming companies. Another merger happened when Apple TV+ was added to streaming bundle with Comcast, and in an interview with Comicbook, JB Perrette, the CEO and president of global streaming and games for Warner Bros. Discovery, shared his thoughts on the bundle.
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” Perrette shared excitedly, via Comicbook.com. “Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer, presents a powerful new roadmap for the future of the industry.”
According to Deadline, Prime Video users can subscribe to the add-on directly through the streamer’s app and unsubscribe at any time they like. Apple’s SVP of Services, Eddy Cue, shared a statement regarding this merger with Prime Video.
“We want to make Apple TV+ and its award-winning library of series and films from the world’s greatest storytellers available to as many viewers as possible,” Cue explained via Deadline. “We’re thrilled that Prime Video will now offer Apple TV+, giving viewers an incredible breadth of viewing options.”
Amazon hasn’t confirmed any official release date for the add-on.