PBS is taking a bold step into the world of free, ad-supported TV (FAST) streaming channels, partnering with Amazon to bring its beloved programming to Prime Video. According to Variety, this new collaboration introduces PBS Kids and 150 local PBS stations to the platform, marking the first time PBS content will be available for free on a major streaming service.
In a move to expand its digital footprint further, PBS Distribution is launching three exciting new FAST channels: PBS Drama, PBS Documentaries and a channel dedicated to classic PBS series, starting with Reading Rainbow. These channels will premiere exclusively on Prime Video on November 26 before being made available on other platforms.
PBS Chief Digital and Marketing Officer Ira Rubenstein highlighted the significance of this partnership, noting it gives PBS member stations a unique opportunity to reach wider audiences and grow their digital presence. “PBS member stations will be able to tap into a leading streaming service to offer quality local programming viewers know and love for free…It’s part of the PBS commitment to make trusted content available to all households across as many platforms as possible. We thank Amazon for giving PBS member stations a new and exciting way to grow their digital footprint while engaging with audiences old and new,” he said.
For Prime Video and Fire TV users, these channels will be available directly through the platforms, while non-Prime members can access PBS programming under the “Watch for Free” section of Prime Video. Prime Video Marketplace head Ryan Pirozzi expressed excitement over adding PBS’s high-quality content to their growing FAST channel lineup, promising viewers a highly personalized experience with a range of channels featuring fan-favorite shows, movies and more. Pirozzi said, “We’re delighted to bring PBS’s trusted, high-quality programming to our FAST channels…We know our customers will be excited to discover that their beloved PBS member stations and two new PBS FAST Channels are now part of our growing offering.”