According to The Hollywood Reporter, stakeholders may have to wait longer than they had hoped to see the effects of the newly implemented password-sharing policy at Max. This is the new trend in streaming services to try and drum up more profits as companies continue to focus on quarterly earnings in the globalized economy.

The Hollywood Reporter claims that the new “extra member add-on” feature will cost an additional $7.99 a month, regardless of the tier the primary subscriber pays for.

this is the type of greed they talk abt in the Bible pic.twitter.com/X8aknPASDE

— connor (@midwestprince13) April 22, 2025

Subscribers seem to have plenty to say about the new policy. Over on X, user @popbase, with the top trending post on the topic at three and a half million views, gets more than a few perturbed responses. One user claims this is the “type of greed they talk about in the Bible.” Another user drops a reference to a long-lost relic, which was The Pirate Bay, where users would download pirated torrents of movies to watch for free. Still another user yet, bringing possibly the most logical solution to the perceived corporate streaming greed, simply states, bring back DVDs.

netflix, max, who’s next? Y’all driving us straight to the pirate ship.

— Sven (@svenwontmiss) April 22, 2025

Bring back dvds pic.twitter.com/U5wIXkRIj2

— Kitty Committee (@KittyCommitteeX) April 22, 2025

The Hollywood Reporter quotes Warner Bros. Discovery’s streaming chief JB Perrette as saying, “Extra Member Add-On and Profile Transfer are two key Max advancements, designed to help viewers with a new way to enjoy our best-in-class content at an exceptional value, and offer subscribers greater flexibility in managing their accounts.” He continues to frame it in a positive light, ““These updates provide a simple way for subscribers to add-on a new member to their account, or for existing subscribers who have users outside of their household to smoothly, and in an uninterrupted fashion, transition their profile so that extra member can continue to access Max.”

In an attempt to satisfy stakeholders in the first quarter earnings conference call, Perrette claims it will take up to twelve to eighteen months to see the full potential of revenue increase from the new policy that he predicts will create a boost in subscribers and extra member add-ons.

Parrette reminds the investors, per the Hollywood Reporter, that the real product and revenue driver is the high-quality content. He also claims that the next twelve to eighteen months run is some of the best content they have ever had, and the most consistent. It seems that Perrette really wants to keep the stakeholders happy over the next year or so.

The Hollywood Reporter says the password-sharing program has been a wonderful asset for Netflix and has also seen some good with Disney+. Although neither of them had to wait over a year to see the results. There may be something deeper at play behind the scenes to lead to the longer predicted results at MAX.