The hit TV show is based around the mysterious Lumon Industries team. Severance shows us the lives of four employees: Mark, played by Adam Scott (Parks Recreation, Madame Webb); Helly, played by Britt Lower (Holly Slept Over, Man Seeking Woman); Irving, played by John Turturro (The Batman, The Big Lebowski) and Dylan, played by Zack Cherry (Spiderman: Homecoming, Isn’t It Romantic). As the show goes on, the characters realize something is wrong in their office. The act of severance in this show is a medical procedure that Lumon Industries employees do to help balance their work and home life. The show, created by Dan Erickson (A Train Called Forgiveness, The Happiness of Simple) and directed by Ben Stiller (Night at the Museum, Zoolander), is available to stream exclusively on Apple TV+.
Parrot Analytics Concludes That Apple TV+ Series ‘Severance’ Has Made Millions
Audiences have been waiting for the second season of the hit Apple TV+ series Severance, which was released last Friday. However, in a previous article, mxdwn noted season two’s live premiere was previously put on hold due to the ongoing wildfires in L.A. According to Deadline and Parrot Analytics, the show is hit, making more than $200M in the first season. Parrot’s Senior Entertainment Industry Strategist, Brandon Katz, commented on the news, saying, “The critically acclaimed first season of Severance not only aligns with Apple’s premium brand, but provided a long tail of value for the streamer.” According to Deadline, Parrot has developed this data using its Content Valuation technology. This technology associates the audience demand with subscribers, creating the predicted revenue.
Parrot stated that Severance is doing well compared to the shows Slow Horses and The Morning Show. ” The former generated $184.8M during a similar timeframe to Severance Season 1, while the latter made $299.4M but across a much longer period of time,” says Deadline. They noted that the show has gotten “…the greatest contribution from Severance,” from the EMEA and Latin American countries.”