The streaming service announced another increase in price today.

The standard monthly package, which allows two people to stream at the same time, will now be $9.99 instead of $8.99. The one dollar increase will be in effect for new subscribers. The cheaper plan for one single viewer is still available for $7.99.

“To continue adding more TV shows and movies including many Netflix original titles, we are modestly raising the price for some new members in the U.S., Canada, and Latin America,” a Netflix spokesperson said in a statement about the increase. “As a thank you to existing Netflix members—who aren’t already benefiting from a previous price guarantee—we will maintain their current price for a year.”

So current Netflix members will have a grace period before their prices are increased. Wired reports that this is not the first Netflix price increase recently. Last year they increased the standard plan to $8.99 while creating the single user plan at the same time.

The grace period along with the modest price increase doesn’t mean a whole lot for the average Netflix user. The benefit of the change is the hope for new content available on Netflix.