

According to Deadline, Netflix and the NFL have signed a four-year media rights extension that will extend through the 2029-2030 season. Netflix will now host a total of five regular-season games, plus the NFL Honor awards show during the Super Bowl.
The announcement was made during Netflix’s annual upfront presentation in New York. According to chief content officer Bela Bajaria, the streaming giant has acquired rights to week 1 Rams vs 49ers, week 18 TBD, and a brand-new Holiday in Thanksgiving Eve Packers vs. Rams. All of these moves are in line with the company’s plan to buy up as many standalone and tentpole events as possible; they want to bank on cultural events, not run entire seasons. Week 1 is an international series and features an NFL game being played for the first time in Australia. Week 18 is the season finale and will draw a large viewership due to its high stakes play off implications. The NFL has guaranteed Netflix a game with playoff hopes on the line for the 1 pm window on Saturday of the final week. Not to mention the Christmas double header they already had rights to.
The newest additions of games were siphoned from recently relinquished Monday Night Football doubleheaders from ESPN. The move has drawn some sharp criticism as it plays into viewer fears that too many games being locked behind a streaming pay wall will make it impossible for the average American to afford to watch the entire season. Although games in local markets are broadcast for free, even those markets can seem to get a bit crossed. With upwards of $1,000 per season to watch all of the games between cable and streaming services, the Department of Justice, egged on by Rupert Murdoch, is currently investigating its streaming rights deals. Fox Corporation believes that these streaming deals are in direct conflict with the 1961 Sports Broadcasting Act, which was imposed to mandate free public access to over-the-air broadcast sports. They claiming allowing games to be hidden behind streaming pay walls should strip them of antitrust protections.

