According to The Hollywood Reporter, MTV’s long-running internet video show, Ridiculousness, has been canceled. The channel plans to reference its formative days and is willing to experiment.

Comprised of Rob Dyrdek alongside his co-hosts reacting to online videos, The Hollywood Reporter says the show was an integral part of the channel, taking up more than half its airing schedule and consisting of over 1,700 episodes. Reruns are expected to still occasionally play. Certain episodes will also be available on Paramount+. 

There is also a chance that the end of Ridiculousness can indicate a change in style within the program. Currently, MTV’s original shows include The Challenge, RuPaul’s Drag Race, and Jersey Shore: Family Vacation. According to trusted sources, Paramount Skydance, MTV’s parent company, is looking for a more “curated” type of show; preferably, they are looking for something with the style of MTV’s early days, but with fresh formats and creative voices.

August 2011 was when the first episode of Ridiculousness aired, via The Hollywood Reporter. It didn’t take long for the show to take off, creating several spinoffs like Deliciousness and Adorableness. The writers of Ridiculousness unionized with the WGA last year with the help of Dyrdek.

According to Bloomberg, Drydek was bound by a contract that generated quite a profit. He was making approximately 32 million dollars a year from the show. It could have reached 45 million a year if the show had continued running through around 2029. Although the pay is high, so are the fees. Allegedly, the ‘producer fees’ per episode reached around $21,000. That, mixed with the $61,000 ‘per-episode on-camera’ fee, left quite a dent in Dyrdek’s pay.

Ridiculousness ends its run not because of poor performance or controversy, but due to the company’s decision in hopes of rebranding itself, according to The Hollywood Reporter. It was one of the network’s longest-running shows, and it brought about significant change in the brand of MTV.