The Hollywood Reporter broke the news this week that Michael Wolff’s recent political exposé Fire and Fury: Inside the Trump White House has been bought by the production company Endeavor Content to be adapted into a television series. Though the exact price was not named, the deal was reportedly all the way in the seven-figure range.

Wolff’s book, which was first released in the beginning of this month, has quickly become a bestseller. Fire and Fury tracks President Donald Trump’s first year in office using interviews from those in Trump’s staff and Wolff’s personal observations from spending time inside the White House.

Fire and Fury has become increasingly popular –and contentious – as copies fly off the shelves across the world. Currently, the book sits as the worldwide bestseller of any genre.

Due to all of the attention swirling around Wolff’s exposé, it’s no surprise that production companies would want to grab up the story rights for television. But what is impressive is the quick timeframe in which Endeavor Content was able to secure those rights.

Fire and Fury only just appeared on shelves on January 5. Within two weeks of its publishing date, Endeavor Content snapped up the rights to Wolff’s book.

The deal behind bringing Fire and Fury to the small screen is the largest Endeavor Content has secured in the entire history of the company. Expenses aside, when considering the book’s popularity, the television adaptation is virtually bound to be a hit.