According to an official press release from Max, starting Thursday, July 25, the streamer is bringing the upcoming The Penguin series to life with a recreation of the iconic iceberg lounge, a Gotham ice truck and a panel featuring the cast. This reconstruction of Gotham will take place in San Diego.

Last month, Max released a new trailer for the series and announced that it would be coming this September. Earlier this month, the series was rebranded as an HBO original.

“We are incredibly excited to tap into the rich and passionate fanbase in San Diego this year by introducing them to our new series, The Penguin,” said Pia Barlow, Executive Vice President, Originals Marketing, HBO and Max. “With our in-world activations, fans will have the chance to engross themselves in the underground world of Oz Cobbs’s Gotham, picking up where we left off in Matt Reeves’ (War For The Planet Of The Apes, Dawn Of The Planet Of The Apes) The Batman, as we look to generate excitement for the series premiering this September.”

The press release goes into further detail on the iceberg lounge experience: “Fans will party with Oz’s crew by venturing through the dark corners of the club for a chance to be inducted into the Penguin’s inner circle… if they dare. This multi-room experience offers complimentary drinks, live DJ sets, exclusive giveaways including a Jefferson’s Bourbon tasting, and photo opportunities including Oz’s iconic purple Maserati — giving partygoers an unprecedented glimpse into Gotham’s criminal underworld. By exploring the main club, guests can discover a password that will give them access to the inner sanctum, 44 Below, the club within the club, diving deeper into the world of The Penguin.”

Those who stop by the Gotham Ice Truck in downtown Chicago will have a chance to get an exclusive invitation to the Iceberg Lounge.

The panel featuring the cast will take place on Saturday, July 27. In attendance will be Colin Farrell (The Gentleman, Total Recall), Cristin Millioti (Made For Love, Palm Springs), Rhenzy Feliz (Marvel’s Runaways), Reeves, Dylan Clark (Dawn Of The Planet Of The Apes, Rise Of The Planet Of The Apes) and Lauren LeFranc (Impulse, Chuck).