The renowned streaming platform, HBO Max made an exciting announcement on October 22, that will surely get the old and new subscribers excited. According to The Hollywood Reporter, the platform will be adding a “Like It” or “Love It” feedback system, that is designed to drastically improve content recommendations and refine the notoriously difficult streaming algorithm.

The feature is widely used across various streaming platforms, such as Netflix and Disney+, which uses the thumbs up and double thumbs up system. The Hollywood Reporter states, this new system will aid the user dwindle the number of shows to find one more to their taste. Marking the series with “Love It” will help in finding more of the same content, while marking “Not For Me” will deprioritize the title and its genre from appearing in future suggestions.

The new rating mechanism puts the power to personalize the homepage directly into the user’s hands. Reported by The Hollywood Reporter, this new feature will be available across web, mobile, and smart TV platforms, the feedback system can also be accessed via a”Rate” button on a title’s description page or a prompt after viewing.

Stated by mxdwn, this decision comes just a day after  the company decided increasing all their ad-supported tiers, with the base level going up by $1.00 and now is $10.99 per month, standard plan rose by 1.50 and now cost $18.49 and the premium increased by two and becomes to $22.99 per month.

According to The Hollywood Reporter, while the rollout arrives shortly after the platform’s latest price hike, the feature promises to give subscribers a much-requested degree of control, ensuring that their next viewing experience is tailored more precisely to what they truly love.

The platform has popular titles such as The Last of Us, House of the Dragons, Peacemaker and The Wire. As HBO Max continues to evolve with adding new content into its every growing library, there will surely be new features added to help in creating a wonderful streaming experience.