Executive Vice President and General Manager of Logo Lisa Sherman, who along with Brian Graden launched Logo as the first-ever ad-supported channel specifically focused for the lesbian, gay, bisexual, and transgendered community has announced her resignation.
Lisa Sherman with Brent Zacky and Adam Lambert
Sherman has been running Logo’s day-to-day operations since 2008. In a statement to The Hollywood Reporter, Sherman said “From the start, Logo has been a labor of love for me, I leave with pride in the programming we created, the advertisers we brought to the table, the audience we built, excitement for my next challenge. MTV will be a great partner to take our community’s brand to the next level.”
Viacom Media Networks president Van Toffler plans to make Logo which is owned by the MTV Networks Music & Logo Group under Viacom more fully aligned with MTV in order to build a more fully integrated brand and achieve continued growth for Logo. Though the two channels will remain two distinct and separate brands MTV will help Logo by making noise which resonates in culture. Sherman has been credited with Logo’s growth from 13 million homes when it launched in 2005 to more than 50 million today.