The latest promotional image for Breaking Bad’s final eight episodes features Bryan Cranston staring out from a desolate landscape with clenched fists as the poster declares “Remember My Name”. But which name should the audience keep in mind: Walter White or Heisenberg?

The tagline calls to mind last fall’s “say my name” confrontation in the desert, one of the series’ most memorable moments. With this poster, AMC makes it clear that the show has more intense, unforgettable scenes to offer before it comes to an end this fall.

The first of Breaking Bad’s final episodes will air August 11 at 9 PM on AMC. The artwork can be viewed below.