According to The Hollywood Reporter, the network is planning to team up with Uber, the car company, to promote the new show. For a week (from Friday the 17th to Thursday the 23rd), Uber will be giving out 200 free rides as a way to promote Rake, which will premiere that Thursday.

To enter the contest, Twitter users just need to follow FOX (@FOXTV) and tweet using the hashtag “#dontjudge.” FOX will randomly sort the winners of the free rides, which are worth $25 each and can be used anytime within a month.

This is the second alternative marketing plan that FOX developed in order to promote a new show – just last year, the network placed photobooths at key locations to promote The Following‘s premiere.