Occurring this morning the popular streaming service Netflix has dispatched their last DVD. Before it was a streaming service, it was a DVD rental service in 1997, and from there it evolved and revolutionized the way people consume entertainment, ultimately leading to the streaming revolution. The first ever movie they shipped was the classic, Beetlejuice, and the final on was the 2010 western film, True Grit. The Hollywood Reporter reports that the company is saying goodbye to its DVD origins, a business that the company notes “built our foundation for the years to come – providing members with unprecedented choice and control, a wide array of titles, as well as the freedom to watch as much as they like.”
Netflix’s DVD rental service, which was once the primary way many households accessed movies and TV shows, has seen a steady decline in recent years as streaming became more popular and accessible. According to Hollywood Reporter, Netflix stated,” in 20212 the company on a total revenue of 1 billion dollars, and 47 percent in profit margin, but in the 2022 the revenue has decreased to $146 million”. While their mailing service is now over and done with. Netflix is still committed to their mission in providing innovative and engaging content, which remains stronger than ever. Celebrating this moment, the Netflix company has sent a message of appreciation to their rental customers and thanked them for their loyalty and support.
As we see a chapter of Netflix coming to a close, this will act as a momentous occasion that details the swift evolution of technology, and how the company has adapted to stay relevant. There is a lot to look forward to for Netflix subscribers in the future of the platform which will be filled with exciting releases, immersive storytelling, and an exceptional entertainment experience, all accessible with just one click.