USA Network is flexing some of the biggest muscles around by developing a project with Dwayne Johnson entitled Muscle Beach, as Deadline reports. The series will follow the image-obsessed world of bodybuilding during the 1980s in Los Angeles. As Deadline reports that the logline is, “a colorful tribe of lost souls struggles to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost.”
Deadline reports that the project is from producers Johnson, Dany Garcia’s Seven Bucks Productions and Flynn Picture Co. The project will be written by Jeremiah Friedman and Nick Palmer, the writing duo behind Alpha Squad 7 at DreamWorks and The Karate Kid 2 at Columbia. this year. Beau Flynn, Johnson, Garcia, Friedman and Palmer will executive produce the series.
Deadline quotes Beau Flynn, saying, “Dwayne Johnson, Dany Garcia and Seven Bucks Productions are the only people on the planet to collaborate with on this groundbreaking and never-before-seen show. Venice Beach in the 80s is iconic and like no era or place that existed before or after.”
Dwayne Johnson also sounded excited about the series, when he posted this:
— Dwayne Johnson (@TheRock) July 20, 2016
The article in Deadline acknowledges that, at face value, Muscle Beach sounds a lot like the Arnold Schwarzenegger show announced Monday, and reported on by MXDWN, Pump. The shows take place in different eras — the 1970s vs. the 1980s, and while the Schwarzenegger show is a biopic, Muscle Beach is merely set in a real world with fictional characters.
Dwayne Johnson must be one of the busiest actor in Hollywood. He has recently wrapped on the new feature film Baywatch, and he will soon start shooting the film Rampage, which will be based on a 1980s arcade game. Both projects will be produced by Beau Flynn as well. Johnson is also still a star of the HBO series Ballers. His film with Kevin Hart, Central Intelligence, is also still in theaters, so clearly, there’s no rest for the weary or the muscular in Hollywood.