Disney will do away with SOAPnet in favor of Disney Junior, a channel for toddlers.
According to the LA Times, the plan to do away with SOAPnet was announced three years ago. The channel was created 14 years ago. SOAPnet didn’t leave without a fight and TV operators didn’t want to risk losing soap opera fans to other channels.
“SOAPnet had a great run,” said president of global distribution for Disney Media Networks, Ben Pyne. “It served an audience of super-soap fans. And when given the opportunity, all of our affiliates kept the channel up and running.”
SOAPnet was created to allow working women the opportunity to catch up on soap operas like All My Children and The Young and the Restless. The channel also brought back old soaps like Ryan’s Hope.
With the invention of Digital Video Recorder (DVR), it became easier for viewers to record their shows to watch later. Audiences slowly fell and advertisers sought out other platforms.
“Our company has been very strategic and thoughtful in how we use the networks we have,” Pyne said. “We want the programming we put on the air to be impactful.”
SOAPnet will no longer be available after December 31.