Disney+, the streaming giant known for its family-friendly content, might be getting a cable-TV makeover. According to The Information via Comicbook, the streaming service plans to launch around-the-clock channel dedicated to popular Disney brands like Marvel and Star Wars.With 24/7 channels, subscribers wouldn’t need to spend time browsing the Disney+ library they could simply tune in to a specific channel for a curated stream of content.

In a previous mxdwn post, Disney has just completed the beta bundle with Hulu, and now subscribers are able to access both services at the same time. According to Comicbook, According to Comicbook, to increase security, Disney/Hulu are starting to crack down on password sharing.”. Disney CEO, Bob Iger revealed this earlier in April.

“In June, we’ll be launching our first real foray into password-sharing,” Iger said on CNBC’s Squawk on the Street. Iger, added that the Hulu and Disney+ password-sharing crackdown will begin with “just a few countries and a few markets, and then it will grow significantly with a full rollout in September.”

According to Comicbook, unlike other Fast Channel platforms such as Tubi and Pluto TV , which became popular due to offering consumers to free content,  Disney+ viewers are required to pay a subscription in order to stream. Streaming services have become increasingly competitive, and Disney+ may be looking for ways to maintain profitability. It’s unknown how Disney tends to balance all these factors, while retaining it’s subscription base.

While these changes haven’t been officially confirmed by Disney, they hint at a potential shift in the streaming landscape. Whether this resonates with subscribers remains to be seen, but it’s clear that Disney+ is exploring ways to stay competitive in the ever-evolving world of streaming. The addition of password sharing, new bundles, and the price increase will either hinder or help Disney+ viewership.