According to Deadline, Disney is planning on extending their bundling deals after adding Max to the Hulu-Disney+ collection has been extremely successful. After judging whether or not they wanted to add another streaming service to the Hulu and Disney+ combo, they approved the contract to add Max, the Warner Bros. platform, to the bundle as the numbers for streams on Max is very high and appealing to viewers.
In an attempt to replicate cable TV, the Max, Disney+, and Hulu package was endorsed on May 28, 2024 and released to the U.S. public July 25, 2024 for as low as $17 a month ($16.99 if you are technical).
The Disney senior vice president of strategy and business development, Nami Patel (And We Think in Colours), informed the RTS London Convention that the deal is “working really well.” As stated by Patel, the Warner Bros. Discovery and Disney offered bundle allowed subscribers to watch the television and films they wanted to consume whilst saving their money. There was no given information about the numbers.
The CEO of WBD David Zaslav (The Adventures of Tachy Dixon, The Lord of the Rings: The Hunt for Gollum) announced on September 12 of this year that Max will accumulate in excess of 6 million members in the months of July, August and September. As a result of the bundle, 3.6 Million earnings was summed up from the previous quarter ending in June.
Future agreements with different programs will be measured in how the streamer serves the company as well as the consumers, said by Patel, but The Walt Disney Company is open to exploring their options.
“Partnerships will always be a key benefit to consumers, and I think we’ll see more and more of that,” Patel kept going at the RTS London Convention. Additionally, she commented on how the bundles provided an amazing possibility to offer low prices for more media.
To this day, the Bundle continues to be $16.99 with ads and $29.99 for ad-free interruption.