Chris Bird Prime Video U.K. Director Steps Down

Variety shared the news today with views regarding Chris Bird the Amazon Prime Streaming Executive who stepped down from his role after 14 years. Bird joined Prime in 2010 for the streaming service LoveFilm. Later he took on his current role in 2021. Before stepping down Bird was the longest-running streaming executive. Bird is set to finish out his duties this month. 

The news was shared by the General Manager of Prime Video Brigette Ricou-Bellan. She shared “Chris has helped to grow Prime Video UK into one of the most influential streaming services in the U.K., overseeing major milestones such as the recent launch of UEFA Champion’s League, the acquisition of Bray Studios as well as appearing in governmental select committees to demonstrate the importance of PV UK to the UK film and TV industry,”

Birds wrote a personal note to staff sharing his almost two-decade experience. “When I first joined a crazy small start-up called LoveFilm in 2004 (that was incorporated into Prime Video in 2010), our goal was to use new technology to help customers access film and TV in a deeper, more convenient, better value-for-money manner, We cared about having a great selection of programming, innovating on behalf of customers, and delighting them with an ever refreshing offering.  We dreamed, one day, to make our own UK TV series. It is incredibly rewarding now to look back and see how we have stood by these principles, built a world-beating business, and served hundreds of millions of customers so well, with so much.” 

Birds later went on to thank a few colleagues who helped him along his journey. A few names we saw were Helen Cowley (Director Of Marketing), Marie Thomas (CMO of Prime Video), Christoph Schneider (Managing Director) and Viktoria Wasilewski (Head Of Content). To see Birds full note to staff check out an article with Deadline

Jessica Creighton: Hello my name is Jessica Creighton. I am in my third year at Montclair State University majoring in Film and Television. I spend a lot of time at Montclairs radio station WMSC. I am a photographer for WMSC's live shows. As well as a an Editor and Founder for a digital magazine called WMSZine. I also focus on Television production. Some roles I specialize in is Stage Manager, Camera Operator, and script writing.
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