In April, HBO will launch a new streaming premium service. Apple is also offering HBO subscriptions for the first time through HBO NOW.
On March 9, Home Box Office announced the name of its new premium streaming service, HBO NOW. Also, HBO and Apple announced that for the first time an HBO subscription will be made available directly to Apple customers through HBO NOW.
This new service will provide instant access to HBO’s acclaimed programming. To subscribe, users only need internet access. With a subscription you can enjoy the biggest and latest Hollywood hit movies, original HBO Films, groundbreaking documentaries, sports and comedy and music specials.
HBO NOW will be available on apple devices such as the iPhone, iPad, iPod Touch and Apple TV. A 30 day trial will be offered to those who sign up through Apple. HBO NOW will cost $14.99 a month.
“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air – this is huge.”
HBO NOW will offer shows including Game of Thrones, True Detective, Silicon Valley, Girls, Veep, The Leftovers, The Sopranos, Sex and the City, True Blood, The Wire, and Deadwood.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. The services offer the popular subscription video-on-demand products like HBO On Demand and Cinemax On Demand, as well as HBO NOW, HBO GO and MAX GO, and HD feeds. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.