Facing an acquisition offer from Skydance, Paramount Global’s leadership team is emphasizing the company’s strong brand portfolio valued at $14 billion. According to Deadline, Skydance’s David Ellison (Terminator: Dark Fate), alongside NBCUniversal’s CEO, Jeff Shell, went to showcase their strategy with Paramount. Investments have been a major obstacle for streaming services, with Paramount Global, despite hitting 67.5M, hitting a 4.90 million loss in quarter four. This strategy focuses on maximizing revenue across television, film, and other media for established properties like NCIS, SpongeBob SquarePants, Yellowstone and South Park.

McCarthy has empathized on how the strategy will operate via Deadline, “steaming is key to the company as audiences migrate from linear to streaming,” while Cheeks said “We’re prepared to move quickly on cost reductions by adjusting to the realities of the environment” and that includes cutting duplications across the already job-cut conglom in marketing, real estate for “long-term sustainable growth.”

Robbins continued the statement, “Windowing content is core to our business and has always existed in film and TV, and in domestic and international markets. Defining these windows to optimize return on investment…maximize first run on our own channels…we need to figure out how to grow our vast revenue of our library and we do this by thoughtful licensing” and that means licensing outside the Paramount ecosystem.” In sum, as Robbins  said it’s about “owning our future.”