Netflix has released the first full trailer for the third season of Ryan Murphy (American Horror Story, Glee) and Ian Brennan’s (Scream Queens, The Politician) Monster, along with an extended preview of Charlie Hunnam (Sons of Anarchy, Pacific Rim) as serial killer Ed Gein (via The Hollywood Reporter). The teaser for the next installment of the streaming colossus’ serial killer anthology series hints at a disturbing and layered portrayal of the Plainfield Ghoul’s descent into madness that, in his words, audiences won’t be able to resist.

Gein’s last line in the trailer, “you’re the one who can’t look away,” seems to be a direct response to the criticisms previous seasons of Monster have received over allegedly glorifying the murders of their eponymous serial killers (such as in this piece from the Los Angeles Times). But it might also be a reference to the fact that Gein’s particular psychology has served as the basis for some of the most infamous fictional serial killers in American pop culture. For example, director Alfred Hitchcock (Rebecca, The Birds), who is billed to appear in The Ed Gein Story portrayed by Tom Hollander (The King’s Man, The White Lotus), took direct inspiration from Gein’s codependent relationship with his mother while writing the character of Norman Bates for Psycho, which premiered less than three years after Gein was first convicted of his murders in 1960. Tobe Hooper (Poltergeist, Lifeforce) would similarly imbibe his killer Leatherface with Gein’s trademark habit of skinning his victims alive for The Texas Chainsaw Massacre in 1974.

Perhaps the grisly image of Gein most commonly associated with him is his “woman suit”, a macabre costume of his victim’s skins that the Plainsfield Butcher wore in an attempt to “become his mother” following her death (via A&E). If that sounds familiar, it’s because author Thomas Harris heavily — and controversially — based Buffalo Bill’s mannerisms off of him for Silence of the Lambs, inadvertently giving rise to the common misconception that Gein openly identified as a transgender woman. In reality, Gein’s psychiatric profile made no mention of transvestism or crossdressing — but that hasn’t stopped his legacy from contributing to decades of fearmongering about unsupported links between transgenderism and psychopathy that have made LGBTQ+ groups weary of his modern depictions (via SlashFilm). Considering the “woman suit” serves as the final shot of the new Netflix trailer, it seems likely Murphy and Brennan’s series will address the controversy in some way, though exactly how remains to be seen.

In an interview with The Hollywood Reporter, Hunnam assured audiences that his portrayal of Gein would lean into his complexity, both in life and in death. “This is going to be the really human, tender, unflinching, no-holds-barred exploration of who Ed was and what he did,” he stated. “But who he was being at the center of it, rather than what he did.”

Monster: The Ed Gein Story will release on Netflix on October 3rd, while seasons one and two of Monster are streaming now.