Audiences have been waiting for the second season of the hit Apple TV+ series, Severance, which was released last Friday. In a previous article, mxdwn noted season two’s live premiere was put on hold due to the ongoing wildfires in L.A. but has now been placed on the screen. According to Deadline and Parrot Analytics, the show is a hit, making more than 200M in the first season. Parrot’s Senior Entertainment Industry Strategist Brandon Katz says, ” The critically acclaimed first season of Severance not only aligns with Apple’s premium brand, but provided a long tail of value for the streamer.” According to Deadline, Parrot has come up with this data byusing its “Content Valuation Technology“. The technology associates the audience demand with subscribers, creating the predicted revenue.

Parrot states that Severance is doing well compared to the shows Slow Horses and The Morning Show.  ” The former generated $184.8M during a similar timeframe to Severance Season 1, while the latter made $299.4M but across a much longer period of time,” says Parrot. They noted that the show has gotten “…the greatest contribution from Severance,” from the EMEA and Latin American countries.

The hit TV show is based around the team of the mysterious Lumon Industries. Severance shows us the lives of four employees: Mark (Adam Scott: Parks Recreation, Madame Webb), Helly (Britt Lower: Holly slept over, Man Seeking Woman), Irving (John Turturro: The Batman, The Big Lebowski), and Dylan (Zack Cherry: Spiderman:Homecoming, Isn’t It Romantic). As the show goes on, the characters start to realize that something is not right in their office. The act of severance in this show is a medical procedure that Lumon Industries employees do to help balance their work and home life. You can read more about it in a previous article. The show, created by Dan Erickson and directed by Ben Stiller (Night at the Museum, Zoolander), is available to watch exclusively on Apple TV+.