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The Superbowl can be divisive for superfans, and this year, tensions are especially heightened between the team everybody loves to hate, the New England Patriots, and underdogs of 2017, the Atlanta Falcons.
Thankfully, we are blessed a with a fine and all American tradition of gorging ourselves on the best of air-time bought by companies and studios to share a laugh to diffuse the tensions the inevitably run high. When Halftime isn’t enough, the ads are sure to fill the void. When other less enthusiastic fans of football must stifle a yawn, their eyes light up the second they get word from sponsors.
Superbowl Sunday; the most important day of the year for football fans, fans of artery-clogging deliciousness, and advertisers hoping to one up themselves and their competitors with the most memorable, shocking, entertaining, production-budget-busting thirty second clip they can afford.
This year, Proctor & Gamble will be debuting not one, but three ads in the coveted prime air time. According to Variety, the consumer giant and manufacturer of Pampers, Crest, and Dawn will be unveiling three ads for Mr. Clean, Febreze, and Tide detergent. Having three ads makes the company on par with the likes of mega-corporations like Pepsi or Fiat Chrysler.
It seems that consumer products are making a big comeback on the television advertising circuit, with this year’s game having far less ads about pharmaceuticals and automobiles and far more for household goods. This has been reflective of a recent trend in the last several years on the part of advertisers returning to television. As television increases the level of quality for its primetime shows, the viewership increases and makes ads more salient than in the early millennium when reality television was dominating the airwaves.
Procter & Gamble’s brand officer Marc Pritchard has publicly stated his desire to reaching and marketing to the masses and likely sees its Superbowl investment as extremely worthwhile. Bruce Leftkowitz, executive vice president of ad sales for Fox Networks Group, has said that advertisers,
‘…are starting to see the scale and attention they get at the Super Bowl are unsurpassed, and it comes on the heels of last year…when you saw a migration by consumer packaged goods companies from the digital world back into television.’
Tide has already made its debut on the Superbowl commercial circuit, but it will be a debut for Mr.Clean and Febreze.
Luckily, we are able to preview some of the ads that will be coming this Sunday. Actor Jeffery Tambor of Transparent and Arrested Development will be getting his dry cleaning done by the affable Ron Gronkowski, Mr. Clean is steaming up screens like a sexy dream, and Febreze gets rid of potentially awkward moments during Halftime.
If you can’t wait to check them out till the big game, you can check them out below: